Chesapeake Bay Partnership

A Partnership Rooted in Coastal Inspiration and Community Action

Chesapeake Bay Fragrance™ is inspired by the natural beauty of the place it calls home and guided by the belief that caring for ourselves and caring for the planet go hand in hand.

Through its partnership with Keep America Beautiful, Chesapeake Bay Fragrance™ supports community-based efforts to reduce litter, improve public spaces, and care for local environments.

Take Action Now

An open palm held up against a bright low sun at the coast, pale sand pouring between the fingers and glittering in the light. Stacked rings and bangles are visible on the hand and wrist; sea and sky blur behind.

Bring the Beauty of the Bay Home

Inspired by the Chesapeake Bay Region

Chesapeake Bay Fragrance™ aims to recognize and support the environments that inspire its fragrances.

As part of its relaunch, the brand is partnering with Keep America Beautiful to support the Greatest American Cleanup, a nationwide effort focused on litter reduction, shoreline cleanup and community beautification leading up to America’s 250th birthday on July 4, 2026.

The Places That Inspire Us Need Protection

From local parks to waterways like the Chesapeake Bay, our shared spaces are under constant pressure from litter and pollution.

Keep America Beautiful works with local partners to address these challenges through community-driven action.

A woman in a wide-brimmed hat and chunky grey knit sweater stands on a beach at sunset, eyes closed and smiling, cradling a lit candle in a blue-and-white glass jar labelled CHESAPEAKE BAY. A pier and calm sea are blurred behind her.

Six people stand on a pebbled lake shore in front of dark green water and bare winter trees, four wearing orange buoyancy vests, holding a long weathered wooden pole between them. A black bucket and a bulging clear rubbish bag sit at their feet. — Cleaner Communities

Volunteers in olive-green t-shirts pick through a thick band of brown seaweed on a sandy beach beside turquoise surf; a girl bends to fill a yellow mesh bag while a woman in a black cap kneels in the weed at right, with a pier in the distance. — Healthier Ecosystems

Nine people stand in a wood-panelled council chamber beneath a gold seal reading COUNTY OF BAMBERG, SOUTH CAROLINA, FOUNDED 1897. A woman in a teal blazer and a man in a grey suit hold a printed proclamation between them, with agenda pages displayed on screens either side.

Stronger Local Connections

This is your opportunity to be part of that impact

employees in action

When Individuals Take Action Together, the Results Are Powerful!

Lime Keep America Beautiful safety vest and a litter grabber draped over a white event table with gift boxes, parked cars beyond

Seven volunteers in lime vests and a golden retriever pose under a blue canopy on a beach boardwalk with a lifeguard chair behind

White-clothed table with stacked cups, plates and three Chesapeake Bay gift boxes under a blue canopy overlooking a beach and rainbow umbrella

Three young women in lime safety vests sit cross-legged on a beach sidewalk petting a panting golden retriever, the bay behind them

Choose Your Way to Make a Difference

You don’t have to do everything—just start somewhere.

Make a Donation Today

Support hands-on efforts that protect waterways, reduce waste, and improve communities nationwide.

Donate Now

Take the Greatest American Cleanup Pledge

Commit to simple actions that help create cleaner, greener spaces – at home and in your community.

Sign the Pledge

Participate in the #Greatest25 Cleanup Challenge

Join a guided challenge with easy, everyday actions that add up to real impact.

Start the Challenge

Find a Cleanup Near You

Get involved locally by joining a Keep America Beautiful affiliate in your area.

Find a Local Cleanup

From Your Home to Your Community

Chesapeake Bay Fragrance™ brings elements of the coast into the home through scent. Through its partnership with Keep America Beautiful, that connection extends beyond the home —supporting efforts to care for shared outdoor spaces