10.9.25 Buckhead Intercontinental Hotel in Atlanta, GA

Stars Come Out in Atlanta for 2025 Power of Beauty Celebration

Typographic collage on white reading THE POWER OF BEAUTY, each letter filled with a different photograph: hedges and greenery, a city skyline and park, autumn trees, a graffiti wall, a white blossom, and smiling volunteers.

10.9.25

Buckhead Intercontinental Hotel in Atlanta, GA

2025 Photo Gallery

A woman with long strawberry-blonde hair laughs mid-conversation between two other guests, wearing a black zip-front dress and a chain-strap bag, with a name badge reading Leslie McClain, VP of Communications, Keep America Beautiful.

Three women pose between two mannequins, one dressed in beige plastic sheeting and one in yellow caution tape. They wear a blue and orange floral dress, a black and white floral gown, and a lime green dress with a bottle of Bud Light.

Close view of a mannequin wearing a black draped bodice under a shaggy coat made from shredded black plastic bags at the shoulders and shredded bronze and brown plastic below, with a potted palm in the foreground.

Five people pose on a wooden dance floor: a man in a printed plastic-patchwork jacket and black hat, a woman in a red and gold beaded dress, a man in a black pleated cape-style zip top, a woman in a black jacket dress with a jewelled bodice, and a man in a black brocade jacket.

A pale coat covered in hundreds of small handwritten paper tags hangs on a dress form beside a potted palm and a teal circular sign headed Coat of Hope, Nancy Judd, 2019, upcycled plastic sheeting, thread.

A nine-panel photo collage bordered in blue showing gala scenes: group portraits, a paper gown display, a woman speaking at a lectern, banquet tables, a bearded man in a navy blazer and a band, with THE POWER OF BEAUTY in a corner tile.

Three women stand on stage; the blonde in the centre, in a one-shoulder black gown, cradles the green glass Niagara Cares award, with a woman in a black and white floral dress at left and one in a lilac petal print at right.

Seated at a banquet table, a blonde woman in a one-shoulder black dress holds up a green glass award reading 2025 POWER OF BEAUTY AWARD, Sustainability Communications Innovation, Niagara Cares, next to a man in a blue checked shirt.

Three women stand on a stage in front of a black curtain; the one in the centre, in a cream blazer with fine black stripes, holds a green glass leaf-shaped Power of Beauty award in both hands.

A tall man in a navy suit and lilac tie holds a green glass leaf award inscribed 2025 POWER OF BEAUTY AWARD, The Coca-Cola Company, standing between a woman in a lilac floral dress and a woman in a black and white floral dress.

A man in a grey suit and black shirt rests a hand on a purple-framed certificate on an easel while a woman in a lilac petal-print dress stands at the other side; the board reads GREATEST AMERICAN CLEANUP PLEDGE for Coca-Cola UNITED.

Four people on stage: a woman in a blush satin wrap dress holds a green glass award reading 2025 POWER OF BEAUTY AWARD, City of Atlanta, beside a man in a navy suit with a red tie and two women in floral dresses.

Four people on a stage in front of a black curtain; the white-bearded man in the skull-print navy blazer holds a green glass leaf-shaped award, flanked by two women and a man in a grey suit.

A seated man with long white hair and a full white beard smiles over his shoulder, wearing a navy blazer patterned with small red skulls over a blue crew-neck top; a canvas tote is on the chair beside him.

Rows of banquet chairs in a purple-lit ballroom, each hung with a natural canvas tote bag printed LOVE GREEN SPACES in yellow and white on a green panel above the Keep America Beautiful and Niagara Cares logos.

Close portrait of a laughing blonde woman in a sleeveless red dress embroidered with gold lattice work, holding folded glasses as she leans on a clear acrylic lectern against a black curtain.

Wide shot of a blue-lit ballroom: a blonde woman in a short red and gold beaded dress speaks at a clear lectern with teleprompter screens in front of her; a floor sign at the left reads SUTTON STRACKE.

The same black floral folk-print blouse, worn by a woman laughing at a banquet table; wine glasses and a succulent centrepiece are in the foreground and a neighbour's hand rests on her shoulder.

A woman in glasses, a black headband and a black blouse printed with bright folk-art flowers speaks from a clear acrylic lectern, notes in front of her and a gold-flecked projection screen behind.

Eight people flank a large purple-bordered certificate on an easel headed GREATEST AMERICAN CLEANUP PLEDGE, certifying Coca-Cola UNITED, with two signatures at the foot; a stack of speakers stands at the right.

A woman in a lilac floral dress with a pearl necklace stands close beside a taller man in a charcoal suit and navy floral tie who has his arm around her shoulders; green glass awards line a table behind them.

Six people pose near a hotel bar: three men in suits, a young man in a grey blazer and cream trousers, a woman in a red dress with a red printed wrap, and a woman in a lilac floral gown.

Two women pose at a busy evening reception: one with shoulder-length locs, red-framed glasses and a white short-sleeved shirt with black trousers, the other in a black sleeveless ruffled top and a brightly printed pleated skirt.

A woman in a black jacket dress with an ornate crystal bodice walks through a ballroom holding a martini garnished with an olive, alongside a man in a black pleated cape top; another man in a brocade jacket laughs behind her.

In a ballroom, a man in a red tartan kilt and buttoned black jacket clasps hands with a white-haired man in a navy blazer and lilac shirt who holds out a phone; screens behind them show a fundraising total.

Two men pose in a room lit red and purple: one in a grey suit with a navy floral tie, the other older, in black-framed glasses, an open white shirt and a black jacket with silver buttons over a red tartan kilt.

Two women stand together at a banquet: one in a royal blue chiffon gown with flutter sleeves, the other in orange-framed glasses and a long green floral duster over a black top.

A band performs on a small stage: two men in glittering black jackets dance mid-step, a woman with curly blonde hair and white sunglasses sings into a microphone, and a drum kit and blue bass guitar sit behind them.

A woman with a silver-grey bob in a lilac floral dress stands smiling at the left of a dark stage curtain, hands clasped, while a man in a charcoal suit and navy floral tie stands apart from her at the right.

Eleven people pose on a low stage below a projection screen showing a donor list, the total $31,611.26, a QR code, KAB.ORG/DONATE and sponsor logos including Niagara, iHeart, Cirba Solutions, Cox Enterprises, Skullcandy and Dollar Tree.

Four women stand together in a banqueting room, two wearing name badges reading Erin and Mallory. From left: a navy blazer with gold buttons, a grey shift dress, a royal blue gown, and a black halter jumpsuit.

Three people pose in front of a banner reading We Joined the Greatest: a bald man in a navy jacket, a woman in a royal blue gown wearing a badge printed Mallory, and a woman in black with a long tasselled necklace.

A wide hotel lobby view: a woman in a cobalt blue gown and a photographer work a Torjim softbox and tripod at the left while an older couple pose on a green mat against a patterned step-and-repeat at the right.

Two women pose beside louvred doors. The left wears a blush satin blouse and holds a glass of white wine; the right wears a black and white horizontally striped strapless dress with a name badge reading Vanessa, Keep Columbus Beautiful Inc., KAB Board of Directors.

Four men stand shoulder to shoulder in a marble-floored atrium holding drinks: two in checked grey jackets, one in a pale beige blazer, and one in a bright green shirt with a grey bow tie.

Four women crowd together for a phone selfie in front of a branded backdrop and ring light. The woman at left holds the phone out; the centre figure wears a bright pink and orange floral jacket over a matching dress.

Two women lean together at an outdoor drinks table on artificial grass, one in a black satin shirt dress, the other in a navy sequinned dress; two cocktails and a beaded clutch sit on the table in front of them.

Three people stand arm in arm on a lawn at dusk: a woman in a green and navy tartan blazer, a man in a mid-blue suit with a pale blue tie, and a woman in a black and white animal-print top with a gold belt buckle.

Two women pose at a crowded reception: one in a textured emerald green dress holding a glass of red wine and a quilted clutch, the other in a pleated olive shift with long locs, a patterned headband and blue glasses.

In a hotel lobby, a man in a raspberry linen blazer holds up his phone to photograph a woman in a black cocktail dress with a pink handbag, who stands beside a tiered gown made of white folded paper on a mannequin.

Thirteen people in evening dress pose in three rows, three of them seated on chairs, in front of a white step-and-repeat printed with red and blue tree motifs and the GREATEST AMERICAN CLEANUP seal.

Five people stand in a line on a lawn in the evening: a woman in a checked grey blazer, a man in a blue suit, a woman in a navy embellished dress, a woman in a black halter dress with a thigh split, and a man in a navy suit.

A woman in a textured emerald green dress and a man in a navy three-piece suit with a patterned tie and pocket square sit side by side at a banquet table, salad plates and wine glasses in front of them.

A couple pose at a banquet table beneath a green table marker numbered 9; the woman in black raises a glass of white wine, the man beside her wears a black jacket over a pale blue shirt with a small red pin.

Two views of a red gown whose skirt erupts into cascading crimson scallops. The left panel includes a card headed Eco-Flamenco describing a dress made from cereal boxes painted with recycled materials.

Two-panel display of upcycled garments: at left a dress with a bodice of black rubber discs over yellow and a tiered skirt of black rubber, at right a strapless white gown of layered paper strips with a long paper train on the floor.

A mermaid-cut gown wrapped entirely in yellow CAUTION and CRIME SCENE DO NOT CROSS tape stands on a mannequin beside a card titled Crime Scene, with a bin, broom and dustpan and a Greatest American Cleanup banner to the right.

A hotel corridor display: a floor-length gown made from translucent beige plastic sheeting studded with coloured dots stands beside a card reading Plastique Couture, with detergent bottles at its base and a Greatest American Cleanup roll-up banner nearby.

A ruffled ballgown built from folded white paper stands on a mannequin beside a teal circular sign headed Carton Couture, Nancy Judd and Kristin Wessel, 2019, next to a roll-up banner reading Take the Pledge and Join THE Greatest American Cleanup.

In the News

Stars and Changemakers Gather in Atlanta for Keep America Beautiful’s 2025 Power of Beauty Celebration

October 15, 2025 · McCall Vrydaghs

Honorees include musician Chuck Leavell, the City of Atlanta, Niagara Cares, Hilton, and The Coca-Cola Company for leadership in sustainability, beautification, and volunteerism

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Keep America Beautiful Announces 2024 Power of Beauty Award Winners at Celebration During Climate Week NYC

September 23, 2024 · McCall Vrydaghs

The 2024 Power of Beauty Awards recognize excellence in Sustainability Communications, Litter Innovation, Beauty Innovation, and Corporate Volunteerism.

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Keep America Beautiful® Announces Northrop Grumman as Lead Sponsor of the “Power of Beauty Celebration”

September 16, 2024 · McCall Vrydaghs

The “Power of Beauty Celebration,” a signature event of the Greatest American Cleanup, will honor companies leading the way in their commitment to a sustainable future.

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