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9.23.24 New York City

An Award Celebration of the Best in Beauty, Recycling, Litter Prevention, Innovation, and Corporate Volunteerism.

Undescribed photograph from 9.23.24. No description was migrated for this image.

9.23.24

New York City

An Award Celebration of the Best in Beauty, Recycling, Litter Prevention, Innovation, and Corporate Volunteerism.

Photo Gallery

Power of Beauty

Seated audience on white chairs on a lawn at night, front row including a woman in red and a woman in a green dress with a plaid wrap

Beauty Innovation Award – Diageo

Corporate Volunteerism Award – COX Enterprises

Sustainability Communications Award – United Airlines

Litter and Recycling Innovation Award – TerraCycle

Woman in a black blazer with gold buttons over a green brushstroke-print dress standing with a blonde woman in a red draped dress
Solo portrait of a young man in a black suit, white shirt and light blue tie against the tree-patterned wall
Three women arm in arm: one in a taupe and black print dress, one in an emerald one-shoulder gown, one in a bronze satin wrap dress
Bearded man in a navy check blazer, a woman in a red blazer over black with a gold chain belt, and a man in a navy jacket and grey trousers
Three men with drinks at the step-and-repeat: one in black with a lilac plaid tie, one in a rust-brown suit with a peach lapel flower, one in navy with a floral shirt
Woman in a navy floral dress wearing a purple-trimmed sash reading Mrs. Staten Island, posed alone at the backdrop
Woman in a pink and black animal-print dress with a man in a grey suit and knitted green tie at the branded wall

1 of 42

Power of Beauty

Award Winners

In the News

Undescribed photograph from Stars and Changemakers Gather in Atlanta for Keep America Beautiful’s 2025 Power of Beauty Celebration. No description was migrated for this image.

Stars and Changemakers Gather in Atlanta for Keep America Beautiful’s 2025 Power of Beauty Celebration

October 15, 2025 · McCall Vrydaghs

Honorees include musician Chuck Leavell, the City of Atlanta, Niagara Cares, Hilton, and The Coca-Cola Company for leadership in sustainability, beautification, and volunteerism

Learn more
Undescribed photograph from Keep America Beautiful Announces 2024 Power of Beauty Award Winners at Celebration During Climate Week NYC. No description was migrated for this image.

Keep America Beautiful Announces 2024 Power of Beauty Award Winners at Celebration During Climate Week NYC

September 23, 2024 · McCall Vrydaghs

The 2024 Power of Beauty Awards recognize excellence in Sustainability Communications, Litter Innovation, Beauty Innovation, and Corporate Volunteerism.

Learn more
Undescribed photograph from Keep America Beautiful® Announces Northrop Grumman as Lead Sponsor of the “Power of Beauty Celebration”. No description was migrated for this image.

Keep America Beautiful® Announces Northrop Grumman as Lead Sponsor of the “Power of Beauty Celebration”

September 16, 2024 · McCall Vrydaghs

The “Power of Beauty Celebration,” a signature event of the Greatest American Cleanup, will honor companies leading the way in their commitment to a sustainable future.

Learn more

Lauren Bush Lauren

President and Co-Founder of FEED Projects

Lucinda Robb

Author and Philanthropist

Power of Beauty Celebration Committee

Greatest American Cleanup Honorary Co-Chairs

Lauren Bush Lauren President and Co-Founder of FEED Projects Lucinda Robb Author and Philanthropist Power of Beauty Celebration Committee

Ann Canela

Head of Niagara Cares and Director of Corporate Giving, Niagara Bottling

Kara Calderon

KAB Board Chair Senior Director of ESG and Community Engagement, Reynolds American, Inc.

Mariana DiMartino

Vice President of Growth, Arrive Recommerce

Brian Garofalow

KAB Board Member Chief Executive Officer, Skullcandy KAB Board Vice-Chair Executive Director, Keep Atlanta Beautiful Chief Executive Officer, BENI

Kanika Greenlee

KAB Board Vice-Chair

Executive Director, Keep Atlanta Beautiful

Kate Sanner

Chief Executive Officer, BENI

Weren’t able to attend but still wanted to make an impact?

Every dollar counts as we continue to grow the movement for the Greatest American Cleanup.

Donate today and make an impact!
Circular logo badge: GREATEST AMERICAN CLEANUP curved in red across the top and FOR AMERICA'S 250TH in navy around the bottom, with the Keep America Beautiful three-tree emblem and wordmark in navy at the centre.

The Greatest American Cleanup is Keep America’s Beautiful’s vision for making America look it’s best for our nation’s 250th birthday!

Learn about the Greatest American Cleanup

A special thank you to our sponsors

Black-and-white logo: the word Hilton set in a serif face inside a thin rectangular outline box, filling a wide white field.
iHeartMEDIA INC logo with a red heart containing radio waves and a figure, next to black and grey lettering
Wider white field carrying the blue "NORTHROP GRUMMAN" wordmark and its right-angle bracket mark
Black-and-white logo block on a white field, the flowing Coca-Cola script set between THE above and COMPANY below.
Wordmark on white: ARRIVE in dark charcoal capitals with the letter I replaced by a horizontal double-headed arrow.
Logo on white: a gold heraldic eagle spreading its wings across a capital A, topped by a small gold star, above the words Anheuser-Busch in black italic script.
Wordmark logo with generous white margins: grey CAROL CONE over orange ON PURPOSE, beside a circular orange double-C monogram holding a dark grey diamond.
Flat logo on white: a mark of concentric grey arcs enclosing a green ring, next to the widely letter-spaced grey words Cirba Solutions on two lines.
Small Niagara Cares badge on white: orange lettering with the g's droplet tail and a hand-drawn blue heart around "cares"
Wide white banner version of the ReMA mark, its dotted purple-to-orange circle set well to the left of the stacked text Recycled Materials Association and Sustainable. Resilient. Essential.
Black-on-white logo: a small skull-and-crossbones-style graphic beside the word Skullcandy in bold rounded lower-case lettering.
Flat logo on white: a black square-and-circle mark in green and peach beside the words The Harris Poll in heavy black type, with A STAGWELL COMPANY in small spaced capitals beneath.

Award Winners

Beauty Innovation Award – Diageo

Corporate Volunteerism Award – COX Enterprises

Sustainability Communications Award – United Airlines

Litter and Recycling Innovation Award – TerraCycle

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