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McCall Vrydaghs, portrait.

McCall Vrydaghs

Sr. Director of Communications

McCall Vrydaghs is Sr. Director of Communications at Keep America Beautiful and executive producer of Do Beautiful Things, the organization’s official podcast. In her role, she leads content and storytelling strategies while speaking to, collaborating with, and supporting more than 700 affiliates across the Keep America Beautiful national network.

A former chief meteorologist at WHIO-TV in Dayton, Ohio, Vrydaghs is a three-time Emmy Award winner recognized for crisis communication and public service. Her broadcast background gives her a unique perspective on communicating directly with broad audiences while tailoring messages for specific communities through multimedia channels, including broadcast and digital media.

She holds the Certified Broadcast Meteorologist designation from the American Meteorological Society, is a former chair and current member of the AMS Station Scientist Committee, and earned a Bachelor of Science in meteorology from SUNY Oswego.

Vrydaghs began her involvement with Keep America Beautiful in 2021 through a partnership with RETREET, one of the organization’s programs. Working with local partners, she helped replant more than 1,000 trees in tornado-affected communities across southwest Ohio—an experience that deepened her passion for the organization’s mission.

More of the team

Abby Horrigan

VP of Development

Abby Horrigan

Prior to joining Keep America Beautiful in 2021, Abby spent twelve years saving historic places with the National Trust for Historic Preservation.

Allison Hannel

Chief Operating Officer

Allison Hannel

Allison Hannel serves as Chief Operations Officer of Keep America Beautiful, where she leads operations, finance, human resources, board support, and major organizational events while partnering with the CEO and executive leadership team to advance organizational strategy.

April Wennerstrom

Sr. Director of Operations

As the Senior Director of Operations for Keep America Beautiful (KAB), April Wennerstrom plays a vital role in overseeing the organization’s day-to-day functions, ensuring efficiency, and driving impact across its national programs.